本月精嘉最佳经销商:蓝星相机
本条目发布于 2015年3月11日。作者是 Vanguard USA。← 上一篇文章下一篇文章 →

本月精嘉最佳经销商:蓝星相机

本月精嘉最佳经销商:蓝星相机

定位在“帮老百姓捕捉他们生活的非凡时刻”的相机店, 蓝星是一家位于密歇根州的摄影器材连锁店,生意一直非常好,自1939年开业以来到1996年期间,第一家蓝星相机店开业在特拉弗斯市,之后在马斯基根,大急流城,以及即将开放的安阿伯。都陆续拓展连锁业务。原本一开始在马斯基根的相机店,现在已经十七岁了,成长到现在正在营运的蓝星店。随着对摄影的热爱和对社区工作的热爱,店长CHADD继续让蓝星蓬勃发展。精嘉很自豪地这29年来已经成为蓝星相机的主要商品,和蓝星一起取得了巨大的成功。

With a large, cheery sign announcing its presence, the shop can be found right off S. Pennsylvania Avenue, a road that runs towards the heart of Lansing. Upon walking in, customers are greeted by friendly faces against a background of many, many cameras, tripods, bags, and other accessories. Customers of all kinds filtered in throughout the day, pleased to have their questions answered by the professional photographers on staff. Meanwhile, I sat down with Chadd to learn how The Camera Shop has become so successful in a time when many other specialty stores have been forced to close their doors.

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Online and in-store shopping each offer the customer a different set of benefits, but, as Chadd put it, “If you want to hold the product, feel the product, get the expert opinion, you’re not going to pay more for that” by shopping at The Camera Shop. Customers come in with their gear in hand, ready to try out different bags or tripods. Don’t like how it fits? Unlike buying online, you can try another, no return necessary. Don’t know where to look next? Chadd and his staff at The Camera Shop can help. Put simply, The Camera Shop has become a destination because of its robust offering – allowing customers to get a feel for products before they purchase – and its expert staff – allowing customers to find the right solution to their particular set of needs.

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As Chadd explained, today’s specialty camera store must also make sure to diversify its services in order to survive this digital age. By offering basic printing services, repair services, and photography classes that draw people into the store, The Camera Shop has been able to attract customers and keep them coming back. Adhering to these principles of good business means The Camera Shop is highly involved in the local community. Being the seat of state government, the host of industry like General Motors, and the home of Michigan State University makes Lansing a unique focal point of very different dynamics. The Camera Shop engages with the community in multiple ways from various angles.  Chadd gives photography instruction courses to the State Police and to fire investigation units. In fact, after having been introduced to the tripod through these courses, most Michigan State Police posts use the Vanguard Alta Pro 264AB 100 aluminum tripod in the field. The Camera Shop also offers beginning and advanced photography classes to the public, teaching basics like how to charge your camera all the way through to advanced techniques like principles of composition. The courses are held on Saturday mornings, and attendees get generous discounts at the store to help meet any needs they might discover throughout the course.

I came away from my day spent at The Camera Shop with a strong impression: Chadd and his staff are eager and ready to help any aspiring or veteran photographer capture those special moments of their lives. With satisfied customers and a stronger community left in their wake, The Camera Shop has years of success ahead.

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